Channels

Five channels, one integration

Start on the channel that fits the message, then add the rest without re-integrating. The same API, console and delivery reporting drive all of them.

Talk to sales Compare channels
Widest reach

Bulk SMS

Transactional, OTP and promotional traffic on DLT-registered headers, with per-message delivery receipts.

SMS still reaches every handset on every network without an app, a data connection or an opt-in to a platform. It is the channel we fall back to when a message simply has to arrive.

Discuss Bulk SMS
  • Separate transactional and promotional routes, so an OTP is never queued behind a campaign
  • DLT entity, header and template registration handled for you
  • Per-message delivery receipts with operator-level failure reasons
  • REST API, SMPP or panel upload — whichever fits your stack
Richest format

RCS Business Messaging

Verified sender, branded cards, carousels and quick-reply buttons — delivered inside the native Messages app.

RCS upgrades the SMS inbox rather than replacing it. Your brand name and logo are verified by the operator, so the customer can see who is writing before they open anything.

Discuss RCS Business Messaging
  • Verified sender profile with brand name, logo and colour
  • Rich cards, image carousels and quick-reply buttons
  • Read receipts and typing indicators for two-way flows
  • Automatic SMS fallback when the handset does not support RCS
Beyond the smartphone

Voice & IVR

Outbound voice broadcasts, missed-call numbers and IVR trees for reach beyond the smartphone base.

Voice earns a higher response rate than standard mail while staying as fast and economical as messaging, and it opens a second line of communication into parts of your audience that text does not reach.

Discuss Voice & IVR
  • Outbound dialling (OBD) for announcements and reminders
  • Missed-call numbers for opt-ins, verification and call-backs
  • IVR trees that route callers without an agent
  • Reaches feature phones and low-literacy audiences
Two-way conversations

WhatsApp Business API

Template notifications, two-way conversations and catalogue journeys on an official Business API account.

The Business API is the sanctioned route for messaging customers at scale on WhatsApp — a verified business profile, approved templates and a real conversation thread rather than a broadcast.

Discuss WhatsApp Business API
  • Verified business profile and green-tick application support
  • Approved message templates for notifications and reminders
  • Two-way threads that can hand off to your agents
  • Catalogue and product journeys inside the chat
Demand, not just delivery

Digital marketing

Creative, targeting and performance reporting run by the same team that owns your delivery routes.

The messaging only works if the offer and the audience are right. The same team that runs your routes also runs the campaigns feeding them, so nothing is lost in a handover between vendors.

Discuss Digital marketing
  • Campaign creative built for the channel it ships on
  • Audience segmentation from your own customer data
  • Landing pages and forms wired to the same reporting
  • Performance reviewed against delivery data, not just clicks
Side by side

Which channel, when

Most accounts run two or three of these together — an alert channel, a campaign channel and something for conversations.

Channel Best for Format Reach
Bulk SMS Alerts that must arrive Text, 160 chars Every handset
RCS Branded, visual campaigns Cards, carousels, chips RCS-capable Android
Voice Non-smartphone audiences Audio, IVR menus Every phone
WhatsApp Conversations and support Templates, rich media WhatsApp users
Digital Finding new audiences Ads, pages, creative Paid and organic

Not sure which channel you need?

Tell us what you need to send and to how many, and we will come back with the right channel mix and the registrations it needs.

Talk to sales DLT registration
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