Compliance

DLT registration is mandatory under TRAI regulations

Every business sending commercial SMS in India must be registered on the DLT platform — as an entity, with approved headers and approved content templates. We handle that registration end to end, then map it to your account.

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Notice to clients

Dear Valuable Client,

We thank you for being our valued client and using our SMS services. We are writing this Mail to give you some information about the registration on DLT platform.

Telecom Regulatory Authority of India (TRAI) in its continuous endeavour to create a clean and transparent system in the Indian telecom industry has released a new regulation in July 2018 to curb Unsolicited Commercial Communication (UCC) and enhance mobile subscriber privacy, TCCCPR 18 Telecom Commercial Communications Customer Preference Regulation 2018. The Regulation is intended to eliminate spam and fraud which has been a concern for many years. The regulation has mandated the use of Blockchain technology also known as Distributed Ledger Technology (DLT) to implement the solution.

We would request to please register as entity before 5th Feb 2020 to avoid any impact on traffic. After completion of the registration process you need to provide registered Email-ID to your respective sales manager. So that he will get the approval from operator to complete the registration process.

Our telemarketer registration number is
1702157977773440956
Telemarketer name
Ad Magister

Incase you have any queries please feel free to mail us on support@admagister.com OR Call: 9999238814

Background

What DLT is, and why it applies to you

Why DLT exists

TRAI introduced the Distributed Ledger Technology platform to curb unsolicited commercial communication and fraudulent messaging, by putting every sender, header and message template on a verifiable record.

The regulation

The requirement comes from TRAI’s Telecom Commercial Communications Customer Preference Regulations, 2018 (TCCCPR 2018), notified in July 2018 and enforced by the operators from early 2020 onward.

What happens without it

Unregistered senders cannot deliver commercial traffic on Indian operators. Messages sent from an unregistered entity, header or template are blocked before they reach the subscriber.

What gets registered

Four things have to be approved

Registration is not a single form. These four objects are approved in order, and a campaign only delivers once all four line up.

  1. Entity registration

    Your business is registered as an entity on the DLT platform and issued an Entity ID. This is the record every later approval is attached to.

  2. Header / Sender ID

    The six-character sender ID your messages arrive from is registered against your entity, separately for transactional and promotional traffic.

  3. Content templates

    Each message format is registered as a template with its variable fields. Traffic that does not match an approved template is rejected at the operator.

  4. Operator approval

    Once the entity, header and templates are approved, we map them to your account so your campaigns run on registered routes.

Next step

Already registered as an entity?

Send the email ID you registered with to your sales manager. We pass it to the operator for approval and link the approved entity to your sending account.

Talk to your sales manager
Registration support support@admagister.com 9999238814 Open the DLT portal
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